The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932, he made wooden furniture and https://lego-x.com/2021/07/05/generated-post/ toys. The business was not very successful and he struggled through the beginning of the 30s. In 1934, he shifted to concentrate on toys and changed the name of the company to LEGO. This is an abbreviation for “leg godt” which is the Danish word meaning “play well”.

The company expanded into other Nordic countries in the 1960s. The company also developed smaller bricks that were ideal for small hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to build more elaborate models.

In the 1970s, Lego began to introduce new features that would help its products differentiate themselves from the competition. They introduced different faces to the miniature figures. This made the minifigures more realistic and capable of conveying various emotions and facial expressions. The Lego Group also added wheels to its bricks, opening the possibility of designing vehicles and other machines that move.

The company’s next step was when it introduced dedicated themes — a system within the systems that allowed users to create a specific world or situation. The company was able to increase its brand recognition and attract a younger audience. In addition the company grew its production, opening factories in South Korea, Malaysia, and Brazil.